Wellbeing Network is a social network in the London Borough of Hounslow, designed to improve the mental wellbeing of local residents through community engagement.
We were bought in to develop and originate an identity system for the new organisation.
Through a series of fact finding workshops with staff members, network volunteers, and new users of the service we gained valuable strategic insight which in-turn informed subsequent co-design workshops and identity development. The final logo design was chosen by the group along with the logo colours which had for them special meaning and importance. The inclusive nature of the design process also extended to the website and collateral with imagery and further colour ways being chosen by the group.