Against Sugar identity is an initiative set up  to inform people of the dangers of over consumption of sugar. It gives information and advice on limiting sugar intake and in turn encourages people to lead healthier happier lives.

We were asked to originate the identity, to include logo design and application and consult on front end website development.

The final logo was designed to read as an alert and warning sign. A recognisable mark to be instantly communicable across various media and applications.

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