Forbes magazine have hailed Jack Reacher as the strongest brand in publishing. More than that, Tom Cruise recently portrayed Lee Child’s hero in a blockbuster film adaptation. Sky brought us in to build a website that would operate as a book and movie tie-in.
We created a slick and efficient webpage coinciding with the Jack Reacher look. This included links both to the books and the movie, as well as a film trailer, behind the scenes info, various freebies and a competition that promised a lucky winner the full Hollywood experience.
Through the site’s clarity of design, we were able to promote the books and the film side by side, resulting in a unified brand under the Jack Reacher title.