Paul McKenna Productions

Paul McKenna. Guthy Renker


The Brief

Motivational guru Paul McKenna is one of the UK’s most successful non-fiction authors. He has entrusted us with providing artwork for his multimedia products including books, audio discs and DVDs, for over 10 years.

The Product

Our use of clean lines, bold colours and clear branding have helped McKenna’s products fly off the shelves. The design places its emphasis on the individual titles – e.g. I Can Make You THIN: one of the best-selling self-help books in UK history

The Result

By establishing a distinctive look from the outset we a created a consistency that unified the brand across the range of McKenna products.