Wishing to capitalize on Mo Hayder’s growing popularity, Transworld asked us to overhaul the crime novelist’s existing website, improving its appearance, SEO and user experience. The new site had to be in tune with the eye-catching book covers and needed to transmit a slightly eerie vibe, in keeping with the content of the spine-tingling stories.
We opted for an inventive scroll-screen site with animated features and atmospheric music. Hidden behind certain objects are pieces of evidence relating to the different books in the Jack Caffery series. From the homepage users can access a separate page that gathers together the latest news, books reviews and archived content.
The new site enables fans to read about and purchase all of Mo’s titles within a thematically tailored virtual environment. Those familiar with the books instantly recognize the associated imagery, whilst newcomers are enticed to find out more.