Paul McKenna Hulu. Identity

Los Angeles start-up,TV4 entertainment, wanted to launch their new network with an original series hosted by self-help legend,Paul McKenna. Going beyond the standard chat show format, the programme was created to give insight into the success stories of the World’s 100 Most Interesting People.

We were commissioned to design the branding, title sequence and graphics for the show – the focus being on the guests’ impressive business achievements rather than on their celebrity status.